Nuria De Lama Sanchez

Nuria De Lama Sanchez

Consulting Director, IDC

Speaker Info

Speaking Sessions

13:30 - 15:30

Biography

Nuria De Lama Sanchez is a distinguished Consulting Director at IDC4EU – European Government Consulting, based in Madrid, Spain. Since November 2021, she has been utilising IDC Research’s capabilities to drive innovation across the European Union. Nuria specialises in developing strategies for EU innovation projects and leading business development initiatives, facilitating the adoption of digital technologies through insightful market analysis and data-driven solutions. Her work is instrumental in accelerating Europe’s digital transformation, ensuring its global competitiveness and sovereignty.

Previously, Nuria served as Deputy Secretary General of the Big Data Value Association (BDVA) for seven years, where she advanced the strategic and operational goals of this key organisation. She played a pivotal role in enhancing the competitiveness of European companies through big data initiatives, shaping strategic research and innovation agendas, and fostering collaboration across industry sectors.

Nuria’s extensive career also includes nearly 17 years at Atos Spain, where she held various leadership roles, including European Programmes Manager and Head of Semantics and Service Engineering Unit. During this time, she coordinated research activities, developed strategies for future initiatives in big data and public-private partnerships (PPPs), and drove innovation in software and service engineering.

With deep expertise in market intelligence, strategic research, and innovation ecosystems, Nuria is renowned for her leadership and impact in advancing Europe’s technological landscape.